94Fifty's Motion Sensor Basketball Critiques Your Game

Wednesday, February 28, 2013 - by Nancy Lily

As an avid basketball fan myself (with two torn ACLs and three knee surgeries to prove it), I'm highly intrigued by the 94Fifty sensor basketball, a new product from InfoMotion Sports Technologies. It's supposedly the first and most advanced digital sport product that measures basketball skills in real-time. It analyzes everything from ball-handling to shooting, and even athleticism.

"One of the advantages of the point-of-force approach is that we measure muscle memory, which develops early and responds rapidly to practice. This allows consumers to engage and remain engaged with their own development because the results can be improved quickly with practice. A skill-based approach also gives us an almost unlimited number of ways for players to compete and engage with others," said Mike Crowley, CEO of InfoMotion Sports Technologies.

The consumer version of the 94Fifty will include a downloadable app available on Android and iOS devices. Using the app, basketball players have access to customized workouts, as well as the ability to measure shot arc, shot speed, backspin, dribble intensity, and several other skills.